My sincere thanks and appreciation to these Adams County (PA) businesses for starting 2015 by joining AAY Merchants for their Merchant Services, POS Business Systems and Website Design, Hosting and Online Marketing - Adams County Arts Council, Gettysburg; The Bridges Golf Club, Abbottstown; The Freckled Radish Irish Pub & Restaurant, New Oxford.
I am proud to serve you and be a local resource to help grow your businesses.
For a free Merchant Services cost analysis, or free Website evaluation, please call AAY Merchants at (727) 410-9055 or email firstname.lastname@example.org.
I've rolled up my sleeves and am anxious to go to work for YOU!
Many of my clients chose AAY Merchants as their Merchant Services Provider after a free cost analysis to start a New Year.
Point Of Sale Technology, Website productivity, Credit Card fees, Payroll costs - let us "check under the hood" and prepare you for a smooth, successful ride in 2015.
Position your business for increased profitability and productivity by comparing the status quo with what AAY Merchants can do for your business in 2015.
It would be my pleasure to serve you and your business.
The most explosive area of growth in food service is unquestionably "To Go" and "Pickup" orders placed by customers from their Smart Phones - especially high school and college students.
Is your restaurant, pizza shop, deli or café positioned to prosper from the fastest-growing trend in your industry?
Or, are you still struggling to take those orders over the telephone the old-fashioned way?
Restaurants and food businesses that are "cleaning up" with cell phone ordering - Papa John's, Pizza Hut, Subway, Ruby Tuesdays, TGIF, etc. - are doing it with websites designed specifically for the Smart Phone screen, not a duplication of their traditional website. Customers struggle to maneuver around their Smart Phone on a website that is not designed specifically for mobile ordering. When customers know they can quickly and easily order from a Mobile Website, the number of orders they place to that restaurant increase dramatically.
The natural reaction from a Small Business Owner is: "We can't afford another website?"
Oh, yes, now you can.
What if you received a Mobile Website for remote ordering at NO ADDITIONAL CHARGE? One custom built and designed for your business that is included with the creation of your traditional website?
In other words, 2 Websites for the Price 1? At an affordable monthly fee so you can boost revenue in the area where there is the most potential for growth.
When you are making plans for 2015, and thinking of new ways to grow your restaurant revenue, contact AAY Merchants and ask us how you can start reaping the benefits of your own Mobile Website.
The payoff can be HUGE!
Cutting expenses for the New Year is a top priority of the business owners I work with.
One area that almost certainly can be reduced is payroll costs.
Don't accept what you are paying now without a free, no-obligation comparison. At the very least you can feel good that what you are paying now is reasonable and not worth switching. Then again . . .
Paying less for the same service is a no-brainer. Paying 30-40 percent less is a brilliant move for your business. With IC Payroll it can happen.
Contact AAY Merchants and we will show you how much payroll savings you can send directly to your bottom line.
Business owners and managers, why reach deep into your pockets to buy or lease expensive POS Business Systems or Credit Card Terminals?
Contact AAY Merchants about our Restaurant/Bar/Retail/Salon Touch Screen POS month-to-month rentals (including full service and replacement warranties) and free loaner EMV and NFC-ready credit card terminals.
While we are talking, you might also be interested in our guaranteed lower credit card rates. Might?
I have yet to meet a business owner who does not want to save money. Your money is too precious for you to pay more than you need to.
Start 2015 by investing in your business and reducing your operating costs with AAY Merchants.
The longer I am in the Merchant Services Business the more I realize the Customer Service that is easy and old-fashioned is most appreciated and valued by my clients.
Like answering my cell phone when it rings.
I try to catch it after one ring, but that is not always possible, as we know. With the ability to put calls on hold, it is very achievable in 2-3 rings - unless you forgot to unmute your phone (Dough!).
In this era of texting, emails and phone answering services, most people are actually stunned when a live person - never mind the exact person they are calling - actually answers the call before it is kicked to an frustrating phone tree that might lead you into a forest of phone extensions, asking you to leave a message for a return call.
I wonder how many potential sales are lost when the annoyed caller simply says, "To heck with it."
All of this came to mind when a recent new customer of mine told me that the actual reason she was switching to me and AAY Merchants was, not because of lower credit card processing rates (which she got), or a free new EMV chip-ready terminal (which she got), or even Next-Day Funding (which she got and never believed truly existed).
She said it was because I answered her phone call the first time she dialed me up.
Ideally, answering a call on the first ring is the ultimate and most impressive. But it is very realistic to respond to a call before it kicks to voice mail. If you already are on the line with a client, simply tell the caller you will get back to them as soon as the current call is concluded. They will appreciate not having to leave a message and that you value their call.
How much of a priority are your clients' calls?
It comes down to this: Do you or do you not want to be known for answering your phone?
Pretty easy, pretty old-fashioned, really. But it's Customer Service your clients will appreciate and a clear differentiator between you and the competition who prefers not to deal with a call on the spot. I think they now call that "Real Time."
You are welcome to test me: (727) 410-9055.
Clients want to be able to reach you when they need you. How badly do you want to answer their call?
When the Holidays are on the verge of exploding into your business, mid-November is not the most opportune time to stop and smell the eggnog. But you must. You must set aside quiet, uninterrupted time, maybe just a couple hours to start, to think about what went right and wrong for your business in 2014 and what you are going to do to make 2015 more profitable. Don't procrastinate on this one, please.
The absolute key to better performance and increased profits is the four-letter word "Data." Accurate, timely Data is crucial for the diagnosis, treatment and planning of your business.
This is where the Big Box Franchises have it all over Mom & Pop. They have every statistic and percentage available to them to calculate and adjust Return On Investment, Profit Per Purchase, Profit Per Hour, all the crucial calculations to determine if a Small Business is operating at peak efficiency and productivity.
Your Small Business can have the same vital information to make better decisions by investing in the right Touch Screen POS Business Management System for your business. It might be the most productive fixed cost in your new budget.
If you have made it in business four years (congratulations), and you have held on to your electric cash register for ease of use (maybe not wanting to embrace change and technology), it is essential you bite the bullet and add the advantages and benefits of a Touch Screen POS if you are serious about achieving year-over-year growth for your business.
Not to get one, based on any excuse, simply makes it more difficult and less likely for you and your business to succeed long-term.
The POS will be your most valuable employee at a pay rate far below minimum wage.
Contact me. It's my favorite conversation - How to grow YOUR business. You need a trusted partner to go through this process correctly.
Now is the time to Think Big and do what is necessary to grow your business 20-30 percent in 2015.
A full-featured POS system, synched with your Custom Website for customer connection, sales tracking, inventory, employee management, Social Media & Internet marketing and sales, will provide the Data necessary to increase profits and chart your course into the 2020s.
Now is a great time to make certain you have plenty of thermal rolls of tape to run through your credit card terminals. Having to borrow rolls repeatedly from the liquor store to get through the holidays makes for frantic times at checkout and gossip around the neighborhood.
When will credit card transactions go completely paperless? Probably no time soon so making certain you do not run out of those little rolls is prudent business.
Some processing company's charge a monthly fee for regular shipment, brainless but not the thriftiest option. Indeed, that might be exactly the way to go for an operation running on The Law of Quantity over rolling the dice until there are only two rolls remaining in the drawer and the rookie hire is working solo.
Companies offering free terminal paper as a marketing/retention tool have gone the way of the T7Plus. It became insulting to the merchant and the sales rep that the free terminal paper the company sent actually cost $26 or more with shipping.
Shopping around Big Box Stores is rarely a one-stop shop. Finding 2 1/4-inch rolls of terminal paper for a VeriFone Vx520 is like hoping to luck into one of the original Cabbage Patch Dolls at Walmart.
MY TWO CENTS: Google "Vx520 paper" and find a store like www.merchantsupply.com and order exactly what you want for a fair price with shipping. Mark your calendar quarterly to place reorders AND please return to this Blog. We all will be paying with our Smart Phones one day and AAY Merchants will keep you informed about what's trending.